10 Effective Advertising Tips! 80% Of All Advertising Is Wasted Due To This Common Mistake.
Writing a classified ad to sell your product isn't as hard as you might think, if you spend time researching effective copy writing strategies.
Here are a few to try NOW!
1. Never try to sell expensive items from a small classified ad. Use the two step method. Request the reader visit your site for free information or email an auto responder address for more details where you will respond with longer ad copy to effectively sell your product.
2. Study how other marketers write their sales copy. This is a no brainer. Simply study the ads in newsletters you are subscribed to. Or surf to a few of the free classified ad sites and study the ads placed there. Don't copy their ads word for word but use them as an effective design to write your own adverts.
3. Advertise in the right Newsletter. That's right. This is basic stuff. Don't place your ad for cooking lessons in a Sports Trivia Newsletter. Or High Tech EBooks on Java-Scripting in a Romance Writers Newsletter.
4. Target several appropriate publications. Subscribe to the publications and study their classified ads for several editions before placing your ads. Practice writing adverts following their basic ad writing guidelines.
5. Advertise in more than one publication at a time. Why? You want to pull in as many interested readers as possible in order to make sales.
6. Change your ad copy if it's not working. If people read the same old ad copy in the publication every month they will get bored and probably ignore your copy. It's human nature to do this. Freshen up your copy with new headlines, different lengths, new wording, power words, appropriate humor, details, interesting facts, testimonials.
7. Key your ads to find out which ones are working. Or simply have several email addresses or auto responders and calculate which email address receives the most response to your ads.
8. Keep records of everyone who responds to your ads. Follow up with appropriate messages about your product. Of course give them the option to opt out of receiving further correspondence.
9. Free Classified Ad Sites are a great way to test your ad writing skills before placing paid ads in publications online. Study how other marketers at these sites write their ads. Respond to their ads to see how they further market their product. Don't forget to set up a free email account especially to handle your request.
10. Study offline publications. And, advertisements you receive by snail-mail to see how they put it all together. This will help to build your ad writing skills and confidence in your copy writing abilities. 80% of All Advertising Is Wasted Due To This Common Mistake
You"re flipping through this publication as you wait for your latte, when suddenly you decide to stop and read an ad. What made you stop? I"ll bet it was an attention grabbing headline. It is a scientifically proven fact that 5 times as many people read headlines as read the body copy of an ad. So with the headline, an advertiser has spent about 80% of their advertising dollar. It doesn't take a genius to realize then the headline is the most important part of any ad. Yet, most small business advertising is wasted for lack of an effective headline or, worse yet, no headline at all. Don't make this same mistake. The headline is the first thing that your reader or prospect sees when they open your letter, browse a magazine, or flip your postcard. In that moment, (about 3 seconds) your reader decides whether or not to read any farther. So first and foremost, any advertisement you produce must have a headline and your headline must grab your reader's attention immediately. If you don't grab them by the throat and hold them right away, you never will. Writing powerful headlines takes some hard work but it can be done if you follow some simple guidelines. 1. Your headline should give the reader a reason to stop and read now instead of later – a carefully chosen word or two can create urgency 2. Your headline should communicate something the reader considers valuable – they need to be able to justify the time spent reader your ad 3. Your headline should scream how you might offer something that is unique or at least interesting 4. Your headline should point to something very specific for the reader – use facts and how to's Using these points as a guide to create your headlines allows you to create headlines that hook your reader quickly, offers them a benefit they want, and gives them a reason to read on. Never use boring, conventional or overused statements and never use a headline to trick your reader into looking on. Attention Getting Power Words for Your Headlines Look at powerful headlines and you will see that many contain one or more of the following words that sell. Discover Easy Free New Proven Save Results Introducing At Last Guarantee Bargain Easy Quick Sale Why How To Just Arrived Now Announcing Start of by writing some headlines that clearly communicate your promise, benefit or USP. Then look for ways to make them even more powerful by adding a power word or two and checking if they contain at least 3 of the guidelines provided above.
Monday, April 26, 2010
Work From Home On Ebay
10 Steps On How To Work From Home On Ebay
Here are 10 steps on how to work from home on eBay. Follow the information outlined here in order to successfully sell your items and start making a profit. It is easier than you think to have a profitable eBay business.
Step One: Get started the right way. Accurately describe your item. If it is new say so, if it is not also state that. An accurate description will ensure that the buyer knows what they are getting.
Step Two: Have great keywords in your title. Look for an item just like yours in an eBay search. See what comes up. Using great keywords will get your item further up on the search listings. People can only purchase your item if they can find it.
Step Three: Use pictures. Now that the gallery is free, there is no reason not to use pictures. A digital camera is all you need in order to take a really great photograph. This is what will tell your buyers about your product. Get this right and your item has a much better chance of selling.
Step Four: Accurately list your shipping and handling charges. Buyers are turned off when listings are obviously padding their shipping. You are entitled to have the buyer pay for the actual shipping plus reasonable handling charges. Another option may be to have a buy it now option with free shipping. This marketing tool really works well.
Step Five: Use an online payment service like PayPal. Many buyers do not want to bother with a check or money order. They want to make an online payment. PayPal is safe and you can start with a personal account and move up to a premier or business account at a later date. It is difficult to work from home on eBay without an online payment solution.
Step Six: Promptly ship your items after you receive payment. A delay in shipping will result in unhappy buyers. This is very important. Make sure you list all shipping options. It is always a good idea to offer an expedited service as well as standard. Always ship your item with a form of delivery confirmation. Require insurance on fragile items.
Step Seven: Keep good communication with your buyer. Email them to let them know payment was received. Contact them to let them know their item has shipped. Send them a follow-up email to be sure they were happy with their purchase and ask them if you can put them on your email list.
Step Eight: Create an email listing of your customers, with their permission. Let them know when a similar item is for sale. For example if you sold a customer a Limoges box, let them know when you have similar items for sale. Developing a list of happy customers is a great way to get repeat business.
Step Nine: Stay informed. Use the eBay Forums and community links to stay on top of what is going on in the eBay community. You will know when specials are offered to buyers and when there are events. Workshops are a great way to learn more about eBay. The more you know the better you can run your business.
Step 10: Know what is hot on eBay. Visit the What's Hot page daily. Make sure you know what is selling well in your category of items. Developing a niche market is important. You cannot cover every category. Choose an area of expertise. Write an FAQ or an informative article and post it to eBay. All of these tips will help keep you profitable.
Follow these 10 steps on how to work from home on eBay and your business will be off to a great start. It takes hard work to build any business. Building one on eBay can be rewarding and fun.
Here are 10 steps on how to work from home on eBay. Follow the information outlined here in order to successfully sell your items and start making a profit. It is easier than you think to have a profitable eBay business.
Step One: Get started the right way. Accurately describe your item. If it is new say so, if it is not also state that. An accurate description will ensure that the buyer knows what they are getting.
Step Two: Have great keywords in your title. Look for an item just like yours in an eBay search. See what comes up. Using great keywords will get your item further up on the search listings. People can only purchase your item if they can find it.
Step Three: Use pictures. Now that the gallery is free, there is no reason not to use pictures. A digital camera is all you need in order to take a really great photograph. This is what will tell your buyers about your product. Get this right and your item has a much better chance of selling.
Step Four: Accurately list your shipping and handling charges. Buyers are turned off when listings are obviously padding their shipping. You are entitled to have the buyer pay for the actual shipping plus reasonable handling charges. Another option may be to have a buy it now option with free shipping. This marketing tool really works well.
Step Five: Use an online payment service like PayPal. Many buyers do not want to bother with a check or money order. They want to make an online payment. PayPal is safe and you can start with a personal account and move up to a premier or business account at a later date. It is difficult to work from home on eBay without an online payment solution.
Step Six: Promptly ship your items after you receive payment. A delay in shipping will result in unhappy buyers. This is very important. Make sure you list all shipping options. It is always a good idea to offer an expedited service as well as standard. Always ship your item with a form of delivery confirmation. Require insurance on fragile items.
Step Seven: Keep good communication with your buyer. Email them to let them know payment was received. Contact them to let them know their item has shipped. Send them a follow-up email to be sure they were happy with their purchase and ask them if you can put them on your email list.
Step Eight: Create an email listing of your customers, with their permission. Let them know when a similar item is for sale. For example if you sold a customer a Limoges box, let them know when you have similar items for sale. Developing a list of happy customers is a great way to get repeat business.
Step Nine: Stay informed. Use the eBay Forums and community links to stay on top of what is going on in the eBay community. You will know when specials are offered to buyers and when there are events. Workshops are a great way to learn more about eBay. The more you know the better you can run your business.
Step 10: Know what is hot on eBay. Visit the What's Hot page daily. Make sure you know what is selling well in your category of items. Developing a niche market is important. You cannot cover every category. Choose an area of expertise. Write an FAQ or an informative article and post it to eBay. All of these tips will help keep you profitable.
Follow these 10 steps on how to work from home on eBay and your business will be off to a great start. It takes hard work to build any business. Building one on eBay can be rewarding and fun.
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Tuesday, April 20, 2010
Finding Web Writing Jobs
If you've decided that working as a Wahm writer is the best work at home job opportunity for you, then you"ll need to figure out how to get writing assignments. Fortunately, when you work as a web writer there is no shortage of job opportunities. It all depends on where you look and how much research you are willing to do.
Web writing can break down into several different categories. Before you begin looking for work, you"ll have to decide whether or not you want to get credit for your writing. If you insist on byline, you may have difficulty finding a lot of paying jobs. Byline jobs are out there if you look. However, the most money to be made is from working as a web ghostwriter.
Many Wahms find success with ghostwriting. When you work as a freelance ghostwriter you provide writing services for clients who will then use the work as their own. Ghostwriting as a wahm is a lucrative opportunity, especially when you focus on web writing. For the most part, the Internet is a text and image based platform. Companies and individuals who run websites constantly need text to make their websites attractive to visitors. Since writing is something that a lot of people would rather not do, this leaves plenty of opportunities for people who love to write.
Web writing Wahms need only an Internet connection, e-mail address and word processing program to get started. Your own website is not necessary, but it adds a touch of professionalism to your writing business. However, when you are first starting out you can get plenty of work without having a website.
There are several different categories of web writing. When you see the term "content writing" you will normally be providing text for an existing or new website. Your writing will have to be engaging and clear for website visitors. Article writers concentrate on providing articles for websites, newsletters and blogs. Generally, articles for the web are between 400 and 800 words each. Any more than that is difficult for readers to sit through while looking at a computer screen. Copywriters are challenged with putting readers in the mood to buy. They write copy for Internet sales letters and marketing sites. Ebook ghostwriters provide clients with full-length books on a variety of topics.
Wahms who write need to be professional in their online presence. This means spell-checking all writing, including e-mails to clients. It is also a good idea to get an e-mail address that is specifically used for your writing. A personal e-mail address with a goofy handle will make you appear unprofessional. Your first and last name or a combination thereof is a good choice for your web writing e-mail address.
Writing for the Internet has a few differences from writing essays in school or writing for print magazines. Readers online have short attention spans, and you"ll need to keep your sentences short and your paragraphs clear.
The other difference is the use of "keywords" in certain writing assignments. Keywords are words that have been selected by your client to be used in the article. These words have been selected because they are Internet search terms and your client wants their website to show up for those search terms. Keyword articles will require you to use the word or phrase a certain number of times in the article. Sometimes it can be difficult to use the words without making it sound forced. Experienced web writers have developed ways to make the keywords flow naturally into their articles.
Once you've gotten a few web writing assignments under your belt, you can decide what type of web writing suits you best. You can find work on writing message boards, freelance writing job sites and classified ad sites like craigslist. Whenever you apply for a job, make sure to include your contact information and a few well-selected writing samples.
Web writing can break down into several different categories. Before you begin looking for work, you"ll have to decide whether or not you want to get credit for your writing. If you insist on byline, you may have difficulty finding a lot of paying jobs. Byline jobs are out there if you look. However, the most money to be made is from working as a web ghostwriter.
Many Wahms find success with ghostwriting. When you work as a freelance ghostwriter you provide writing services for clients who will then use the work as their own. Ghostwriting as a wahm is a lucrative opportunity, especially when you focus on web writing. For the most part, the Internet is a text and image based platform. Companies and individuals who run websites constantly need text to make their websites attractive to visitors. Since writing is something that a lot of people would rather not do, this leaves plenty of opportunities for people who love to write.
Web writing Wahms need only an Internet connection, e-mail address and word processing program to get started. Your own website is not necessary, but it adds a touch of professionalism to your writing business. However, when you are first starting out you can get plenty of work without having a website.
There are several different categories of web writing. When you see the term "content writing" you will normally be providing text for an existing or new website. Your writing will have to be engaging and clear for website visitors. Article writers concentrate on providing articles for websites, newsletters and blogs. Generally, articles for the web are between 400 and 800 words each. Any more than that is difficult for readers to sit through while looking at a computer screen. Copywriters are challenged with putting readers in the mood to buy. They write copy for Internet sales letters and marketing sites. Ebook ghostwriters provide clients with full-length books on a variety of topics.
Wahms who write need to be professional in their online presence. This means spell-checking all writing, including e-mails to clients. It is also a good idea to get an e-mail address that is specifically used for your writing. A personal e-mail address with a goofy handle will make you appear unprofessional. Your first and last name or a combination thereof is a good choice for your web writing e-mail address.
Writing for the Internet has a few differences from writing essays in school or writing for print magazines. Readers online have short attention spans, and you"ll need to keep your sentences short and your paragraphs clear.
The other difference is the use of "keywords" in certain writing assignments. Keywords are words that have been selected by your client to be used in the article. These words have been selected because they are Internet search terms and your client wants their website to show up for those search terms. Keyword articles will require you to use the word or phrase a certain number of times in the article. Sometimes it can be difficult to use the words without making it sound forced. Experienced web writers have developed ways to make the keywords flow naturally into their articles.
Once you've gotten a few web writing assignments under your belt, you can decide what type of web writing suits you best. You can find work on writing message boards, freelance writing job sites and classified ad sites like craigslist. Whenever you apply for a job, make sure to include your contact information and a few well-selected writing samples.
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